These have been our three cornerstones since TBS was founded in 1991. Obviously, much has changed since then, but at the same time a lot precisely as it used to be.
Although the emergence of new types of media, radical shifts in consumption and an increasing market fragmentation require updated skills, the craft is in many ways unchanged.
At TBS, we believe that fundamental insights about brand, market and media still best guide strategy, which in turn determines implementation and purchase of media. We believe that the full picture needs to take precedence over individual parts and that the broader perspective wins over a narrower focus.
We believe that no chain is stronger than its weakest link, and that no single component can ever be better than the preparatory work done to guide it. That is why we always start with the core – the insight work and scope definition – which leads us to the strategy that in turn culminates in the realization of an effective and efficient campaign in the media. A campaign that gets noticed and truly influences its audience.
CEO & CLIENT MANAGER