1991
About us
We are the independent media agency with the big ambitions. Since 1991, we have guided clients through a media landscape that has changed shape several times. Armed with experience and curiosity, we probe the terrain in order to always be at the forefront of development, and with unpretentiousness and a stern focus on results we create the best campaigns regardless of whether the purpose is to build a brand, drive sales, or both.
OUR METHOD
It all starts with an insight derived from various data sources. Whether it is the brand, the market, the target group or something completely different, it is always the insight that guides strategy: the central starting point from which everything else follows. Our insight department possesses experience and a strategic height that guarantees solid preparatory work for the planning of our customers’ campaigns.
Insight
Strategy
Media
PROGRAMMATIC
Through advanced DSP:s and access to first- and third-party data, our programmatic offer helps us reach the right customers with the right message at the right time, gain complete control over all media investments and control hundreds of ad purchases at the same time. We work closely with media and technology suppliers to achieve the best possible effect based on the client’s and the campaign’s changing conditions and KPI:s. Our programmatic offer includes Online Display, Web TV, Digital Radio and digital OOH billboards.
Project Management
Our project managers lead the planning process and develop strategies based on the insights from the preparatory work. They then coordinate the specialist teams in planning the campaigns, whether they are designed to build brand,...
Broadcast
TV has long been the basis for nationwide brand-building campaigns, and even though viewership is changing at a rapid pace, TV, like radio, is still very much a viable channel. Our broadcast offer is based...
OOH/print
Traditional media such as magazines, newspapers and OOH are still part of the media ecosystem and used correctly they can deliver effect with reach as well as affinity. We have extensive experience in both planning...
Social
Social media is central to our daily digital lives. This is where we build and manage our own personal platforms and networks and consume both news and user-generated content. We see social media as channels...
Programmatic
Through advanced DSP:s and access to first- and third-party data, our programmatic offer helps us reach the right customers with the right message at the right time, gain complete control over all media investments and...
Content
Media and the right placements are of utmost importance for a campaign’s effect and efficiency, but equally crucial is what you communicate. Content has become even more important as media consumption increasingly happens on the recipient’s...
WO
WO, or Web Optimization, includes disciplines such as SEO and SEM, tracking and analysis, website auditing and content production. Our experienced specialists are constantly at the forefront of a changing digital landscape and guide our...
Analysis & Evaluation